FREE FIELD GUIDE

Before you send
people to your page.

Twelve checks for a small digital-product launch. Make the offer clear, let visitors try something real and give them a useful next step.

For editable HTML templates and downloadable products.

• Name one specific audience.A visitor should recognize whether the page is for them, without decoding a generic slogan.
• Describe the actual deliverable.Say HTML source, editable documents or a browser tool. Include the language and any required skills.
• Make one promise you can support.Describe the task the files help with. Use real evidence for any time or outcome claim.
• Show a real sample.Link a working demo or a representative download. Explain what is included in the sample.
• Make the main action clear.Choose one primary next step, such as trying a tool or downloading a sample.
• Match the action to availability.Use a free-preview action while checkout is closed. Offer a purchase action only when it works.
• State the price and license scope.Explain whether the purchase is one-time, how many projects it covers and any separate tax shown at checkout.
• Explain what is outside the offer.Clarify hosting, customization, support and update terms before taking money.
• Test on a narrow screen.Check the main headline, buttons, fields and sample on an actual small viewport.
• Use the page with a keyboard.Tab to links and controls. Check visible focus, form labels and that dialogs can be closed.
• Check the handoff.Follow links, open the free file and confirm the contact route. Once live, verify paid delivery separately.
• Write down what you will measure.Record relevant visits and the chosen action separately. Keep missing data blank rather than calling it zero.

Checks are saved only in this browser. Download a plain-text copy.

Replace a broad slogan
with a concrete offer.

The second version names the files, the audience and the supporting material. A reader can decide whether it fits. Add results or testimonials only when you have permission and real evidence.

Use a CTA that works today.

Record a small, honest funnel.

Keep the source, the page visited and the chosen action in separate fields. Social impressions do not tell you how many relevant visitors reached the page. A UTM link labels a campaign; it only produces useful attribution when an analytics system or checkout actually records it.

When there is no measurement yet, write “not measured.” When the measured count is zero, write zero. Review the actual questions people ask before changing the price or buying traffic.

LaunchShelf makes editable launch files. Paid kits are currently in preview. See the exact contents and license scope.

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